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Have you found the missing peice for your marketing strategy?
Let’s face it — Marketing can be tricky. There are several variables to consider when creating your marketing plan. It is much more of an art form rather than a perfect science. If you feel like you are not getting the results you should be, here are some tips on how to review and revamp your marketing strategy.
The first thing to look at in your marketing strategy is whether or not you are targeting the right market. Your target market is the group of people you are trying to promote your product or service to. For example, if you have created a nursing bra, your target market would be new mothers who are breast feeding. If your marketing efforts are not hitting that target market, you are probably not going to be seeing much response.
Another thing to consider is the color of your website and your ads, as well as the graphics that you use. Choosing colors in complementary tones will work best. If your website consists of harsh colors or colors that do not match, your visitors may click away before they even finish reading your advertising.
People enjoy seeing graphics on a page as it helps to break up the wording and adds visual stimulation. However, the pictures you choose should be easy to see and convey the proper message about your product or service. If the pictures are blurry or out of focus, or if they contain potentially offensive material, your website visitors will click away and they may not come back.
You may also want to re-evaluate your sales copy. Your copy is the advertising message that you communicate to others. You will want to make sure your headline is catchy and that you cover the benefits the customer will receive from your product or service. Many people are only concerned with what’s in it for them. If you do not clearly specify the things they will receive, they’ll move on. It is a good idea to be honest and keep things simple and concise. Avoid any hype or exaggerations.
Along with the actual wording of your copy, the layout should also be reviewed. Many people simply skim websites rather than read them from top to bottom. You can use a larger font for the headline, in order to draw the reader in, and then you can use things such as bulleted lists to highlight the important parts of the copy.
Finally, you will want to look at the amount of exposure your ads are getting. If you had a certain sales goal that you are not meeting, you simply may not be reaching enough people to meet that goal.
If you need further help or would like a FREE Consultation on revamping your marketing strategy — don’t hesitate to contact us!
Your business brand is an integral part of your business. Your brand is a message that you send out to clients and prospective customers that tells them what you and your business are all about.
For instance, Subway Restaurants have branded themselves as a healthy, fresh alternative to other fast food options. When you walk into one of their restaurants, you see posters and images of healthy, fresh vegetables and whole grain breads. When you turn on the television or radio, you see and hear commercials that feature people who lost weight while enjoying Subway for lunch. When you flip through magazines you see advertisements with the same marketing message.
Once you have established your brand, it is important to incorporate that brand into all of your marketing materials. This will help you create brand recognition. Potential customers will understand from the get-go what your service or product is all about and past customers will automatically think of you when they are in need of your product or service. They wonít even bother checking out the competition.
The easiest way to communicate your brand to others is to develop a logo or slogan that easily conveys what your product or service is all about. Try to develop something that is simple, unique, and easy to remember.
You should display your logo and slogan prominently on your website. Your website may be the first impression you make on potential customers, and past customers may become frequent visitors.
Business cards are a great way to market your business/yourself. There are a hundred uses for them, plus they are easy to carry and inexpensive. Most printers are more than willing to include an image of your logo on your business card. If, for some reason, that isn’t possible, you can still use your slogan as the tag line on your card. Make sure you include your social media links as well.
Signature lines for your email program work in the same manner as letterhead and can easily be created. Your email program can automatically insert your signature line when you send email. This creates a professional image. You do not have to create anything fancy. A simple line that states your name, business name, URL, and social media links.
You can also tie your brand into your products. For example, Rachael Ray has built an empire on the 30 minute meal. One of her television shows and several of her books have encompassed that tag line in their title. In addition to — she always features a few 30-minute meal recipes in her monthly magazine.
So what does your branding say about you and your business?
