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Grow your list with Facebook
If you’re only using email to followup with your customers, you are leaving a ton of money on the table. If you see Facebook as “just another way” to followup with your customers, then you’re missing out on the true power of Facebook.
Implementing a proper Facebook campaign can do absolute wonders for your business. Your exposure can quite literally go overnight from small thousands to hundreds of thousands.
How? Through the power of your customer’s FRIENDS and NETWORK.
Why Facebook Pages Spread Quickly
Which do you lend more weight to: A TV commercial about an upcoming movie, or a friend’s personal recommendation?
In pretty much every single case, a friend’s recommendation has FAR more weight than any company’s advertising. This is because there’s already trust with the friend. You know them.
This is the power you’re harnessing when you use Facebook.
Instead of a Google AdWords ad or a link on a website somewhere, people arrive at your Facebook page through a FRIEND’S recommendation.
How to Tap Into Your Customer’s Network
So what’s the “secret sauce” that makes some Facebook pages succeed while fail?
The answer: Customer loyalty.
Not just “loyalty,” but the respect of your customers. If your product is of such a quality that customers rave about your products, then your Facebook page will spread like wildfire.
People will post your page and your announcements on their walls, exposing your page to hundreds or thousands of people at a time.
Take the example of Apple. Their fan base is RABID about their products. (yes we are one of them — we only have Mac products in our office! ) If Apple started a fan page when they launched the Apple iPad, how would the page have spread? Like wildfire.
The same principle applies to smaller businesses. Basically, do your customers love you enough that they want to talk about your product? If so, then you have a Facebook page that will
spread.
Case Study: $5 Million in 4 Years
One very successful example is Gary Vaynerchuck who built a $5 million dollar wine business almost entirely through social media marketing. He used video blogging to distribute his content and used social media websites like Facebook and Twitter to spread the word about what he was doing.
At first he only had a few viewers for every video he made – Less than 20. Then his following grew and grew exponentially because his viewers kept passing on his videos. In just a few years,
he has a multi-million dollar business and is now a recognized business teacher.
Start Growing Your List Today
That’s just one example of the kind of success you can experience if you started working with Facebook correctly.
The best way to learn how to use Facebook successfully is to learn from someone who’s “been there and done that.” One great place to learn these strategies and actually get coached on the step by steps of how to implement them is by joining our 4 week coaching program.
Are you maximizing your opportunities to truly engage with your customers online?
As recently as a few years ago, companies that dipped their toes in the waters of social media were the exception rather than the rule. Now the converse is true — it is rare to find a company that has not established at least some media presence online beyond their website – whether it’s Twitter, Facebook, or some other social media platform, business owners are finally starting to realize that it’s important to have an online presence.
However, just having an online presence isn’t enough. When a brand establishes itself on Facebook or Twitter, it would be well-served to realize that true successes abound for companies who do more than shout into the ether. A customer’s perception of YOUR BRAND may at one point hinge on their experience with you online.
- Are you responsive to questions?
- Do you engage in conversation?
- Are you open to constructive criticism?
- Are you hearing their feedback and then seeking to improve your product or service based on the response you get?
The world’s eye was recently turned to the very subject of social media and customer service recently when writer/director Kevin Smith was removed from a Southwest Airlines flight for being “too fat to fly”. Immediately, Smith took to Twitter with tweets (most expletive-laden) about his experience. Quite understandably, he was frustrated, embarrassed and angry. It was clear that fans were sending tweets on Smith’s behalf when the Southwest Airline’s agent sent a general tweet on the Southwest account assuring Smith’s fans that she had seen Kevin Smith’s tweets and was working on it.
Southwest had a real opportunity to step up to the plate and fix this situation – but somehow stumbled initially, posting a somewhat snarky post that wasn’t quite an apology, as well as divulging Kevin Smith’s purchasing patterns – information that one would think would be considered private. They later wrote a second post in which the writer stated that she’d “learned a lot” and that they were working to make the situation right.
If you take a look at Kevin Smith’s tweet (pictured above), you’ll also see that it was retweeted by over 100 people. That is over one hundred negative impressions of a company based on the tweets of one man (who happens to have over a million followers). That’s one tough stumbling block to overcome.
In your organization, the person responding to comments and tweets has an opportunity to change a negative experience into a positive. Twitter offers you the opportunity to speak not only TO your audience, but WITH them. Engage in discussions, seek feedback, find out what people really LOVE about your product and service, and when they’ve had a negative experience find out why.
The time you spend in your online tasks are not just so people can hear YOU, but so you can hear them.
Want to learn about how you can start this conversation with your target market? Contact Brand Ready Media to determine the best marketing strategy for your company.
