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This is one question that we get a lot from our clients. Whether you are just getting started with an online business or you have been around for a while and looking for a new way to network, have a look at what Twitter can do. Part chat program and part tiny blog, you will find that the Twitter interface is one that can change the way you interact with your current customers and potential customers worldwide.
Here are 5 reasons Twitter is a powerful marketing tool for online business owners like you.
1. It’s Short, Sweet & To the Point
Have you ever heard the phrase, less is more? You’ll find that one of the best things about Twitter is that it keeps all messages very short and sweet. You’ll have to give your customers and clients the gist of what is going on in short tweets (messages similar to instant messages) that allow their interest to be piqued in such a way as to make them investigate further. You won’t bother them with long-winded messages that make them yawn and move on. Instead, you will be able to catch their attention quickly and make them want to know more.
2. Immediacy
M
uch like a blog or an RSS feed, you can get access to the people that use Twitter regularly. In some ways, this is like making sure that you can reach them no matter where they are, and you will find that this is very important when you want to make marketing one of your biggest priorities. You are making sure that they have all of the latest updates to what you are doing and what’s going on by simply sending a tweet their way.
3. Everyone’s Doing It
In many ways, Twitter is a social program more than it is a marketing one, and you’ll find that using Twitter can help you feel a great deal closer to your client base and other’s in your online community. If you are looking to make sure that they see you as a person rather than as simply a company or service, you’ll find that Twitter encourages them to think of you as someone they can get to know. This can be very important when it comes to establishing a customer base and customer loyalty.
4. You Get to Hear a Lot
Remember that it goes both ways; you can put information out on Twitter and you can also learn a lot too. By following other’s Twitter accounts, especially if it looks like they have a lot to offer, you can keep in the know about various products, services, and other happenings online. This can be a great way to keep an eye on what is going on in order to keep yourself in the know of your industry.
5. Make Them Laugh
You can also use Twitter to tease people a little bit, in a fun way, of course! When you use Twitter, you have to keep your messages short, and in many ways, a little mysterious. Pique their interest, joke around, and you’ll find that you gain a lot more followers and hopefully website traffic and customers as a result.
Be warned, just as with any other social networking site, Twitter can quickly become addicting if you let it. Don’t go overboard and get so involved in all the tweeting that it takes away from your intended purpose. Used wisely Twitter can be a great and powerful marketing tool to help create online business success.
Want to create a killer twitter campaign or host a Twitter Party promoting your product or service? Let us help.
Follow us on Twitter ? Http://www.twitter.com/brandreadymedia
Are you maximizing your opportunities to truly engage with your customers online?
As recently as a few years ago, companies that dipped their toes in the waters of social media were the exception rather than the rule. Now the converse is true — it is rare to find a company that has not established at least some media presence online beyond their website – whether it’s Twitter, Facebook, or some other social media platform, business owners are finally starting to realize that it’s important to have an online presence.
However, just having an online presence isn’t enough. When a brand establishes itself on Facebook or Twitter, it would be well-served to realize that true successes abound for companies who do more than shout into the ether. A customer’s perception of YOUR BRAND may at one point hinge on their experience with you online.
- Are you responsive to questions?
- Do you engage in conversation?
- Are you open to constructive criticism?
- Are you hearing their feedback and then seeking to improve your product or service based on the response you get?
The world’s eye was recently turned to the very subject of social media and customer service recently when writer/director Kevin Smith was removed from a Southwest Airlines flight for being “too fat to fly”. Immediately, Smith took to Twitter with tweets (most expletive-laden) about his experience. Quite understandably, he was frustrated, embarrassed and angry. It was clear that fans were sending tweets on Smith’s behalf when the Southwest Airline’s agent sent a general tweet on the Southwest account assuring Smith’s fans that she had seen Kevin Smith’s tweets and was working on it.
Southwest had a real opportunity to step up to the plate and fix this situation – but somehow stumbled initially, posting a somewhat snarky post that wasn’t quite an apology, as well as divulging Kevin Smith’s purchasing patterns – information that one would think would be considered private. They later wrote a second post in which the writer stated that she’d “learned a lot” and that they were working to make the situation right.
If you take a look at Kevin Smith’s tweet (pictured above), you’ll also see that it was retweeted by over 100 people. That is over one hundred negative impressions of a company based on the tweets of one man (who happens to have over a million followers). That’s one tough stumbling block to overcome.
In your organization, the person responding to comments and tweets has an opportunity to change a negative experience into a positive. Twitter offers you the opportunity to speak not only TO your audience, but WITH them. Engage in discussions, seek feedback, find out what people really LOVE about your product and service, and when they’ve had a negative experience find out why.
The time you spend in your online tasks are not just so people can hear YOU, but so you can hear them.
Want to learn about how you can start this conversation with your target market? Contact Brand Ready Media to determine the best marketing strategy for your company.
